Are you Valentine's Ready?
In Britain we spend an estimated £1.4bn on celebrating our loved ones on Valentine’s Day! It’s the 4th biggest shopping occasion of the year and what better way to entice people to up their spend in your shop than with Tracklements. The perfect upsell, Tracklements make great presents for foodies, paired with a great bottle of red and something from your cheese counter. Alternatively, why not encourage customers to wow their partners with a hand-cooked brunch complete with poached eggs and Fresh Chilli Jam or to cook a romantic meal for two without having to slave over a hot stove – make sure your shelves are topped up with love!
Ensuring your Customers know Tracklements
We want your customers to arrive at your shelves feeling a warm familiarity towards Tracklements. That’s why we invest heavily in making sure this happens; There were over 380m opportunities to see Tracklements in consumer press over the last 12 months alone. Did you see this wonderful review of Sweet Mustard Ketchup as featured in The Times: “Oh yes, that’s condiment nirvana right there. Sweet and comforting but with enough mustard kick to give your nose a serious tickle.”
Celebrating 50 Years of Mustard Making: Quote from our Friend, Hugh Fearnley-Whittingstall
As part of the celebrations for our 50th birthday, we asked some of friends to let us know their first memories of Tracklements. Hugh Fearnley-Whittingstall penned these kind words “I’ve usually got a Tracklements treat or two knocking around in the larder – their mustards and pickles always bring a zing to the table. So I’m delighted to wish them Happy 50th birthday – and here’s to the next 50 years!” If it’s good enough for Hugh…
Only the Best Ingredients: Our Cider Vinegar
Tracklements only contain the best, natural ingredients as we believe the finished product can only be good as the ingredients we put in. We preserve the fruit and veggies in our products by using a combination of cider vinegar and raw cane sugar – just as they did in the olden days. This tradition of preserving is what ensures products as good as the best homemade. The Cider Vinegar we use is from Aspalls – it has a delicious appley taste and really enhances the flavour of the whole product – giving you the confidence that your customers are buying the best.
Chosen Charity: Wiltshire Air Ambulance
Part of our company charter is to “always do the right thing, even when no one is watching”. It’s really important to us that we give back, and part of that is through our charity support. Each year at Tracklements our staff nominate charities for us to support as a business. We’re delighted to be raising money for Wiltshire Air Ambulance in the first half of 2020 - keep your eyes peeled on our social pages for pictures of happy staff at bake sales and the likes!
Cheese Pairing of the Month: Green Tomato Chutney & Lincolnshire Poacher
Needless to say, all Tracklements partner cheese beautifully…and there’s a perfect Tracklement for every cheese. This month why not upsell Green Tomato Chutney with smooth, strong Lincolnshire Poacher; The fresh fruitiness of green tomatoes and the notes of roasted fenugreek, coriander, cumin and cardamom in this sumptuous chutney make it the perfect partner for the nutty, savoury strength of Lincolnshire Poacher – make sure to merchandise it near your cheese display.
Recipe of the Month: Mark Hix's Fish Dogs with Creamy Tartare Sauce
We teamed up with award-winning chef, Mark Hix, who created some sublime recipes using our products. One of these was his infamous Fish Dogs – crispy, hot, freshly-fried, handmade fishfingers nestled in a bed of salad and served in a ravishing roll - all topped with a good spoonful of Creamy Tartare Sauce. So simple yet stunning – recommend your customers search out this recipe on our consumer website and they’ll be back for more in no time.
Always Working Towards a Greener Planet